This article will cover:
- What is segmentation?
- Comparing segments in the heat map view
- Customising the score options
- Comparing participation rates for segments on the heat map
- Switching between the engagement average and NPS
- Comparing segments to company score
- Exporting segment data
- Viewing segments in cards view
1. What is segmentation?
The ability to slice and dice the analysis from Peakon gives you an incredibly detailed illustration of how, and why, areas of your organisation differ from one another.
It's a great way of comparing the engagement of your departments, offices or manager teams, as an example. This can be done on a company level, as well as on a manager level when looking at the results for their own teams.
Click Segments in the left-side menu of your dashboard and the first segments you will see are your highlights. These are automatically selected by Peakon and represent the areas of your business with the biggest engagement challenges or successes.
It is possible view segments in a heat map or through the cards view.
2. Comparing segments in the heat map view
Everything on the heat map is interactive. Whenever something requires a closer look, simply click on the score to see the feedback related to this driver, from that specific segment.
It’s easy to segment data in your own way:
- Click the green segment selector button
- Choose the attributes or segments you wish to see by clicking Select all
It is also possible to mix and match attributes (for example selecting only some departments and some managers at the same time), by navigating back and forth within the segment selector using the arrows.
3. Customising the score options
Another feature of the heat map is the option to compare scores to:
- Difference to benchmark
- Difference to previous rounds
- Difference to round (choose by round date
- Attrition risk (where enabled on Premier plans)
These comparison options allow you to view the data in comparison to the previous round, first round, or to the benchmark. The scores will be shown as the difference with shade of green denoting a positive difference while red being a negative difference.
The attrition risk will show the risk on segments in comparison to the company average.
4. Comparing participation rates for segments on the heat map
It's possible to show the Participation rate for segments on the heat map by selecting the participation toggle. This allows managers to easily view the participation rates of any segment such as a team, department, location, or even the participation rates of kiosk users over employees answering the survey via email.
5. Switching between the engagement average and NPS
There's also the option to switch between the Average engagement score and the eNPS score, which allows managers to easily switch between the two measurements according to their preference.
6. Comparing segments to company score
The overall score allows you to include the overall dashboard score in the heat map. This makes it possible to compare the segment scores to the overall score of the context you're viewing.
In the example below, the HR admin is viewing the business units within the London office. She wants to see how the business units are doing with the overall engagement score for London.
Using the Overall Score toggle will add the dashboard score to the heat map, which allows you to compare subsegment scores to the overall dashboard score.
7. Exporting segment data
It is possible to export your heat map view in an Excel format, which is ideal if you are looking for a numeric breakdown of all your scores. To do this, simply click the Export button on the top right corner of your screen.
8. Viewing segments in the cards view
For a more visual view of your segment comparisons, switch to the Cards view. Within the cards view it is also possible to select the segments you wish to see, and also add the participation rate to the view.
The Export option remains the same in both views, and will provide you with an Excel table of your segment results.